Google will stop selling ads based on your tracked browsing history

March 3, 2021 0 By boss


A Google Chrome sticker

Google won’t track you as you visit different sites after phasing out third-party cookies, the company says.

Stephen Shankland/CNET

Google will stop selling ads based on your browsing across websites, the company said Wednesday. Once it phases out third-party cookies next year, it will stop using tracking technologies that identify you as you move from site to site.

It’s part of the search giant’s push toward a “privacy sandbox,” which is designed to let publishers target ads based on your interests without infringing on your privacy. Those 2019 proposals followed Facebook’s Cambridge Analytica scandal, which raised concerns about how people’s data is used online.

“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web,” Google product manager David Temkin said in a company blog post.


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