Google follows Apple in cutting Play Store fees for developersMarch 16, 2021
Google will cut Play app store fees to 15% for the first $1 million developers make on the platform each year, the company said Tuesday. It follows Apple with its rival App Store last November.
The changes will kick in on July 1, the search giant noted, and apply to every developer regardless of size. Its fee will jump to the standard 30% once developers make more than $1 million in sales for a year.
“With this change, 99% of developers globally that sell digital goods and services with Play will see a 50% reduction in fees,” Sameer Samat, Google’s vice president of product management, said in a blog post.
Last summer, Fortnite developer Epicfor removing its game from their app stores. Epic added a direct payment service to its Fortnite app, which circumvented the app store owners’ payment system and commission.
In a statement emailed to CNET, Epic acknowledged that the reduced fee may “may alleviate a small part of the financial burden,” but said it doesn’t address the cause of the problem.
“Whether it’s 15% or 30%, for apps obtained through the Google Play Store, developers are forced to use Google’s in-app payment services,” an Epic spokesperson wrote. “Android needs to be fully open to competition, with a genuinely level playing field among platform companies, app creators, and service providers. Competition in payment processing and app distribution is the only path to a fair app marketplace.”